We live in a society where people make choices about what they will spend their money on, all day, every day. This includes the amounts they will pay for goods and services and most people will pay, without question, once they have decided! For example, peoples choices include ranges, which may involve a clients level of wealth, but may include such things as what shoes do I "need": Manolo Blanik or Jane Debster? Or what car do I "need": Lamborghini Veneno Roadstar or a Mazda 6? Do I choose to shop at Portmans, DJ's, Myer, Cartier, Gucci, Dior or Amani? Do I bargain with the retailer and ask for a discount when I arrive at the cash register, stating I don't have the funds to pay for the full price of the goods that I "need"? or do I check the prices on the label/showroom prior to purchase and accept those prices as the disclosed cost that the retailer requires to be paid for purchase of the goods? All money choices, hit the hip pocket of consumers to varying degrees, … [Read more...]